GILDI is a mobile app and hardware wallet owned by Ragnar Labs, Inc. The main purpose of the product was to give its users easy, secure, and affordable access to various realms of cryptobanking.
DISCLAIMER: DUE TO NDA TERMS I AM UNABLE TO SHARE THE FULL APP
MY ROLE: Lead UX/UI designer
MY TOOLS: Sketch, Illustrator, Principle, Asana
Users typically need to download/purchase multiple products for a service. Cryptocurrency apps need to provide a more cohesive mobile experience for overwhelmed novice investors and traders.
Ragnar proposes the mobile app, GILDI to address the user’s problems. It aims to streamline the user’s experience and save them money by providing essential & customizable features of crypto-banking in one product with a compatible hardware wallet
MY END TO END PROCESS
WHO ARE OUR USERS?
We invited potential users to our office for in person interviews and asked them questions on their needs/goals and expectations for a cryptocurrency product. The users varied from security engineers, experienced crypto-traders, and novice traders.
What made you get into cryptocurrency trading?
What kinds of products do you use? Why?
Do you use a hardware or a software wallet? Why?
Describe the last time you conducted an exchange? How was it? What was difficult? What was easy?
What are some features you would like to see in a cryptocurrency app?
There are a variety of cryptocurrency apps: each with different approaches to trading and overall experience
A user will most likely have to use multiple different products:
Purchase cryptocurrency through an exchange service like Coinbase
Purchase a hardware wallet, Ledger or a software wallet, Exodus or use a paper wallet
Track market prices/data on websites like CoinMarketCap or Cryptowatch
PERSONA: J.C. PENI
Software developer; busy
Tech- savvy (mostly mobile)
Brand new to cryptocurrency but wants to start trading
Security and price are most important to them
USER JOURNEY MAPS
Pain points in J.C.’s (specifically a novice trader) experience with cryptocurrency was displayed on a user journey map.
Lack of onboarding, complicated jargon, and overwhelming experience for novices
Tracking unstable market prices manually
WHAT DO OUR USERS NEED?
The basic information architecture of GILDI was defined using a site map
Due to the complexity of the interaction with the hardware wallet and cryptocurrency transactions in general, user flows were essential in simplifying the user’s experience.
MAKING USERS’ GOALS A REALITY
The basic layout of GILDI was made using Sketch and focused on the main features defined in the ‘Define’ phase.
Dashboard feature where the user can keep track of all their funds
Send feature with a QR code scan feature
Receive feature that generates a custom QR code/address
Exchange feature that allows the user to enter 2 cryptocurrencies while seeing the current exchange rates
Transaction History feature that allows the user to see past or pending transactions
HIGH FIDELITY WIREFRAMES
GILDI began to flesh out its branding, focusing on a sharp, clean look. The nordic roots of the product name were portrayed in the apps use of imagery.
PRODUCTION ( RED LINES)
Through Asana I communicated specifications for screen designs with our developer team.
Design for the hardware wallet was limited due to the screen size and storage space of the device.
Wallet was designed to match GILDI branding as much as possible
WHAT DO OUR USERS THINK?
We conducted in person testing with users of varying levels of experience: a security engineer at a large tech company, a heavy cryptocurrency trader, and a brand new cryptocurrency owner.
Overall feedback was positive on the design and aesthetic of the app and device.
Testing brought up the potential of new features for the app
HOW CAN WE MAKE IT BETTER?
New features were also developed based off of our users’ feedback:
Portfolio overview of all accounts
Price alerts for specific cryptocurrencies
Requests for specific funds
With the help of the company’s stakeholders, Ragnar, Inc. plans to use increasing funds to support more usability testing for GILDI.
GILDI is predicted to gain a larger user base, which will provide more opportunities for new features to be implemented.
As cryptocurrency becomes more commonplace, the next evolution of GILDI may focus on how larger companies deal with cryptocurrency instead of individual users.